My Role
UX/UI Designer: Designed high-fidelity prototypes in Figma.
Web Developer: Developed the website using Framer to ensure seamless transitions from design to a live product.
Industry
Fashion Industry
Time Frame
4 weeks
Tools
Link to Live Project
Link to Figma File
Overview
SheftyWears Enterprises is a clothing and branding company based in Lagos, Nigeria, specializing in bespoke tailored outfits, creatively designed clothing, and ready-to-wear accessories. The brand's mission is to help customers experience creative energy and individuality through fashion.
Objective
To create an engaging, user-friendly, and visually appealing website that reflects the SheftyWears brand identity, highlights its offerings, and fosters customer trust.
Process
The Scope
Discovery & Research
Conducted competitive analysis of fashion and branding websites to identify key user needs.
Defined the brand's visual tone to align with its creative and bespoke ethos.
Design in Figma
Designed intuitive navigation with clear sections for products, services, and customer engagement.
Emphasized visuals by incorporating high-quality imagery and dynamic layouts to reflect the brand's artistry.
Ensured responsiveness for mobile, tablet, and desktop devices.
Development in Framer
Implemented interactive elements and animations to enhance user experience.
Focused on fast loading times and clean, modern aesthetics.
Integrated links to social media and contact forms for seamless customer interaction.
