Niora
Modern wellness brand created to help people restore balance, cultivate mindfulness, and embrace healthier living.
Niora is a modern wellness brand created to help people restore balance, cultivate mindfulness, and embrace healthier living.
The objective was to design and develop a premium single-page landing site that combines calming aesthetics with interactive storytelling and clear conversion flow.
Site structure: About → Services → Why Choose Us → Team → Pricing → Testimonials → FAQ → Contact. Primary CTA: Start Your Journey.
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The Challenge
Wellness websites often suffer from:
Generic visual language that fails to differentiate.
Static experiences that don’t engage visitors.
Unclear offerings, leading to low conversions.
The brief: create a premium, trust-building landing page that uses motion thoughtfully to increase engagement while keeping performance and clarity top of mind.
Design Direction & Research
Studied market-leading wellness and lifestyle pages for best practices in calming visuals and conversion flow.
Chose a clean, modern brand identity: Satoshi for typography, a calming color palette (teal / lavender / soft neutrals), and purposeful motion.
Motion strategy: use Lottie where it delivers storytelling value (services) and keep other motion ultra-lightweight (hero icon is a native looping icon animation).
Design & Development Highlights
Hero
Dynamic image slider (3 images) to set tone and lifestyle context.
A smooth looping floating icon animation (native Framer/HTML animation — not a Lottie file) for a premium micro-motion touch.
Clear headline, subtext, and CTA: Start Your Journey.
About & Why Choose Us
Crafted Niora’s philosophy and 6 key pillars (Holistic Balance; Personalized Guidance; Mindful Living; Trusted Expertise; Sustainable Growth; Supportive Community).
Presented in a grid for scannability, supported by subtle entrance motion.
Services — Lottie Spotlight
Four service cards, each featuring a dedicated Lottie motion animation to visually communicate the offering and increase engagement:Spa Therapy — calming treatment animation.Holistic Healing — energy/flow animation.Mindfulness Sessions — breathing/meditation animation.Nutrition & Wellness Coaching — growth/nourish animation.
The services section is the visual heart of the page — Lottie makes the offerings immediately understandable and memorable.
Team, Pricing & Testimonials
Team cards with subtle hover effects humanize the brand.
Transparent pricing cards from single sessions to an all-in package; Complete Wellness Journey highlighted as Best Value.
Testimonials with gentle entrance animations to build credibility.
FAQ & Contact
FAQ to handle objections and questions.
Contact form with an emphasized final CTA: Start Your Journey.
The Solution
Delivered a motion-driven one-page in Framer that positions Niora as a premium wellness brand. Lottie animations are intentionally concentrated in the services section (clearly visible and lightweight), while the hero uses a native floating icon animation for subtle polish.
Impact & Takeaways
Distinctive brand presence that rises above generic wellness sites.
Higher engagement through purposeful Lottie-led storytelling in the services.
Demonstrates how deliberate motion + clear content structure can increase trust and conversions.
